Founder, GRIQMedia
17 years across marketing, D2C and e-commerce. Former Head of D2C at Comfort Click, a Zydus Wellness Company, with full P&L ownership across 12 UK and European markets.
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I founded GRIQMedia to help business owners connect marketing activity with commercial performance. My role is to ask the right questions, establish priorities and guide the people delivering them.
During seven years with the business (2019–2026), Ajay progressed to Head of D2C. He built and led a 60+ person team and developed eight team leaders, bringing acquisition, retention, conversion and commercial operations together.
His remit covered revenue, costs, EBITDA, annual budgeting and forecasting. He also managed specialist agency relationships and led four EU market launches.
Earlier US agency experience included $10M+ in annual performance marketing budgets across 55+ client accounts, primarily hospitality, alongside automotive and real estate.
Ajay worked directly with clients on budgets, campaign priorities and performance, combining delivery with commercial conversations.
These roles and results describe Ajay’s career before GRIQMedia. They do not imply that previous employers or their customers are GRIQMedia clients.
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