Questions before we work together
Fit
Are you a consultancy or an agency?
We provide consulting, fractional growth leadership and execution support. You can engage us for one service or an agreed combination.
Which businesses do you work with?
Our focus is established D2C and e-commerce brands with existing sales and resources to implement change. Wellness, supplements and consumer products are particularly relevant to Ajay's experience.
Can you work with our existing team and agencies?
Yes. We agree how responsibilities and communication will work. Replacing current partners is not a condition of engagement.
Do you work internationally?
Yes. We agree meeting times, communication, currency and engagement arrangements during scoping.
Engagement
What does it cost?
Diagnostics receive a fixed project quote. Fractional leadership receives a monthly retainer quote with agreed availability. Execution is priced by scope. You receive the fee and payment terms before committing.
What costs are separate?
Applicable taxes and any advertising, software, production or external delivery costs are identified separately in the proposal.
Is the first conversation free?
Yes. The proposed 30-minute discovery call establishes the challenge and fit. Detailed analysis and a tailored strategy are part of paid work.
Is there a minimum commitment?
A diagnostic is a standalone engagement. Fractional leadership normally begins with a proposed three-month term. The contract states payment and termination provisions. Execution terms depend on scope.
How soon can work begin?
We confirm availability after understanding the scope. Work starts once the agreement, payment arrangements and required access are in place.
Delivery
Who leads our engagement?
Ajay leads the consulting relationship. Specialists may support separately scoped execution, with their responsibilities and costs agreed beforehand.
What access do you require?
Only the information and access relevant to the agreed work. This may include commercial reports, analytics, advertising and lifecycle platforms. Read-only access is used where sufficient.
Will you guarantee revenue or advertising returns?
No. We commit to the agreed work and transparent assessment. Outcomes depend on product, pricing, budget, execution and market conditions, among other factors.
How will we measure progress?
We agree measures suited to the business challenge. These can include delivery milestones, acquisition economics, conversion or retention, using clearly defined data sources.
Who owns our accounts and deliverables?
Your business retains control of its accounts and data. Deliverable ownership, specialist licensing and handover arrangements are defined in the contract.
What if the scope changes?
We discuss the effect on delivery, fees and timing before agreeing additional work.