Growth Diagnostic
For brands that need to know what to fix first.
- Review of the agreed growth challenge
- Evidence-backed priorities
- A practical 90-day action plan
FOUNDER-LED D2C GROWTH CONSULTANCYD2C growth.
D2C growth.
Built around profit.
Acquisition, conversion and retention. Working towards the same commercial goal.
For established D2C and e-commerce brands that need a clearer growth plan, senior leadership or hands-on marketing support.
Work directly with Ajay Chand · 17 years in marketing and e-commerce
ONE CONNECTED GROWTH SYSTEM
Customer economicsClear prioritiesAccountable delivery
Our working approach, not a performance dashboard.
Full P&L experienceUK & European D2C marketsUS agency experienceStrategy through implementation
Which challenge
sounds like yours?
Start with the problem affecting the business. Then choose the support that moves it forward.
01 / ECONOMICSMore sales.
A busy team.
A growth plan.
More sales.
Less margin.
Understand how acquisition costs, discounts, conversion and repeat purchases affect what each order contributes.
Review the growth economics ↗02 / LEADERSHIPA busy team.
No clear direction.
Align your team and agencies around priorities, investment decisions and meaningful performance reviews.
Bring in senior growth leadership ↗03 / DELIVERYA growth plan.
Gaps in execution.
Get scoped support across paid media, lifecycle marketing and conversion, coordinated around the business goal.
Explore execution support ↗FOUNDER CAREER EXPERIENCE
Meet the founder ↗The experience behind GRIQMedia.
$50MLifetime ad spend managed
$500M+Lifetime revenue overseen
US · UK
Europe · IndiaMarkets worked across
Europe · IndiaMarkets worked across
70+Digital marketing team built
across India & Europe
across India & Europe
Ajay Chand’s cumulative career experience, prior to founding GRIQMedia.
The right support.
At the right stage.
A focused project, ongoing leadership or defined implementation. Scope, fees and responsibilities agreed before work begins.
Fractional Growth Leadership
For teams that need senior direction without a full-time hire.
- Direct involvement from Ajay
- Team and agency alignment
- Investment and performance reviews
Execution Support
For brands with a defined plan and a delivery gap.
- Paid media and lifecycle marketing
- Creative and conversion support
- Agreed deliverables and reporting
WHAT HAPPENS NEXTA clear first step.
A clear first step.
No lengthy pitch.
A complimentary discovery conversation to understand the challenge and assess fit. Detailed analysis and strategy are part of a paid engagement.
Start a conversation ↗- Share the challenge
A few sentences about your brand and what needs to improve.
- Discuss the fit
Talk through your goals, team and current constraints.
- Agree the work
Receive a written scope with outputs, fees and responsibilities.
A few practical questions.
Can you work with our existing team or agency?
Yes. Fractional leadership can guide your existing team and coordinate specialist partners. We agree who owns each part of the work.
Who is GRIQMedia best suited to?
Established D2C and e-commerce brands with existing sales and resources to implement change. Supplements, wellness and consumer products are particularly relevant to Ajay’s background.
How do you price engagements?
Diagnostics are fixed-scope projects, leadership is an agreed monthly retainer, and execution is scoped by project or ongoing need. You receive a proposal before committing.