GRIQMEDIA / Fractional D2C Growth Leadership

Give your growth team experienced direction.

Work with Ajay for an agreed number of days each month to set priorities, guide execution and review marketing performance in its commercial context.

Discuss Fractional Leadership

What the engagement can cover

  • Growth planning and prioritisation.
  • Acquisition and retention strategy.
  • Marketing investment recommendations.
  • Team and agency coordination.
  • Measurement priorities and performance reviews.
  • Market expansion planning where relevant.

The proposal identifies which responsibilities apply to your business.

How responsibilities are shared

GRIQMediaYour business
Recommends priorities and marketing decisionsApproves budgets and major commercial decisions
Guides agreed team and agency workstreamsProvides the people, access and authority needed
Reviews progress and surfaces issuesOwns operational execution unless separately commissioned
Challenges assumptions and recommends adjustmentsMakes final decisions within agreed governance

A practical working rhythm

An engagement may include a weekly working meeting, shared action tracker and monthly leadership review. The exact schedule, response expectations and time commitment are agreed in writing.

Early work establishes a baseline, priorities and responsibilities. Ongoing work focuses on delivery, results and the next decisions.

Availability and scope

This is a defined part-time engagement. Your proposal states the number of days, meetings and workstreams included. Additional execution and availability are agreed separately.

Engagement and fees

We propose an initial three-month engagement so there is time to establish priorities and review implementation. Fees, payment and termination provisions are included in your proposal.

Discuss Your Growth Challenge

LET'S START WITH YOUR BUSINESS

What growth decision
do you need to make?

Tell us what you want to improve and what is getting in the way.

Discuss Your Growth Challenge ↗